In today’s fast-moving digital landscape, video content has become an essential tool for brands, creators, and organisations across the UK. But one of the most common questions we get asked at Relapse Reels is:
“How long does it take to produce a professional video?”
The answer? It depends, but in this blog, we’re breaking down the full video production timeline so you know exactly what to expect from the moment inspiration strikes to the moment your video goes live.
Pre-Production: Laying the Groundwork
Estimated duration: 1–2 weeks
Pre-production is where everything begins. This is the most critical planning phase of your project. At this stage, we work closely with you to ensure the vision is clear, realistic, and aligned with your goals.
Key steps include:
- Initial consultation: We discuss your objectives, audience, and desired outcome.
- Scripting: Whether it’s a corporate promo or narrative short, the script sets the tone.
- Storyboarding: Visual mock-ups help map out each shot.
- Location scouting: For UK shoots, this might involve obtaining local council permits or securing indoor studio space.
- Casting & scheduling: For projects that need on-camera talent.
Good planning avoids rushed results later down the line.
Production: Lights, Camera, Action
Estimated duration: 1–3 days
This is where the magic begins. Our professional videographers capture the footage with high-end equipment to ensure quality is top-notch. Depending on the complexity, filming might take a single day or several.
What happens during production:
- On-site setup of lighting, cameras, and audio
- Direction of actors, interviewees, or presenters
- Drone footage (CAA-certified pilots for UK compliance)
- Real-time client collaboration to ensure satisfaction on the spot
We operate across the UK and are happy to travel for shoots—no location too far, no vision too bold.
Post-Production: Where the Magic Happens
Estimated duration: 1–4 weeks
Once the footage is in the can, our editors begin crafting your story. This is often the most time-intensive stage, and where the real polish is added.
Included in post-production:
- Scene sequencing to form a cohesive story
- Colour grading to match the visual tone
- Sound design, including noise reduction, voiceovers, and royalty-free music
- Visual effects, animated graphics, and branded overlays
We’re meticulous here because presentation matters – especially in the UK’s competitive media landscape.
Revisions & Feedback Loop
Estimated duration: 3–5 days per round
Once the first cut is ready, we send it to you for feedback. We include a set number of revisions in all packages, ensuring your voice is heard.
How we handle revisions:
- Clear communication throughout the process
- Adjustments to timing, text overlays, transitions, or sound
- Additional rounds available depending on project scale
Client input is not just welcome – it’s essential.
Delivery & Distribution
Estimated duration: 1–2 days
When you’re happy with the final cut, we’ll deliver it in the format that suits your platform best.
Final steps include:
- Export in preferred formats: MP4, MOV, etc.
- Social media optimisations for Instagram, YouTube, TikTok
- Optional extras: thumbnail creation, captions, vertical crop for reels
We also advise on distribution best practices to help your video reach the right audience.
Realistic Timelines Based on Project Types
| Project Type | Typical Duration |
| Event Highlights Video | 1–2 weeks |
| Corporate Promo | 2–4 weeks |
| Music Video | 3–6 weeks |
| Short Documentary | 6–12+ weeks |
| Social Media Campaign | Rolling / Retainer |
Of course, these are ballpark figures. The exact timeline depends on project complexity, scope, and your level of involvement.
Final Thoughts: Plan Smarter, Shoot Smoother
Creating a professional video doesn’t happen overnight, but with the right team and the right planning, it can be a smooth and rewarding process.
At Relapse Reels, we work closely with our clients at every step of the way, ensuring their vision is brought to life with precision and creativity.